Having the first installation in Thailand of an Oce CS7070 UV has given Tawan Advertising Co.,Ltd. The opportunity to expand its display graphics market allowing them to provide unique options to the customer.
Question : What is the business scope of Tawan Advertising ?
Answer : Our company design and produces all type of advertising banners, at times outsourcing to help us deliver. Third party outsourcing sometimes caused us to lose control of the final product. Additionally, the rapid growth of technology has required that we rethink our work processes to be the total production owner. This was a major reason we chose to purchase the Oce inkjet CS7070 UV printer.
Question : What was the reason to create a UV segment in your business?
Answer : Tawan provides unique services not easily found elsewhere,. Customers looking for originality in design come to Tawan. Tawan has the ability to join with the customer design team to assist in problem solving when issues arise. Important to the customer and Tawan is the reduction of process time and waste bringing an increased profit margin to both Tawan and the customer. Oce CS7070 is of great benefit because of the immediate dry time, no need to wait for the ink to dry before moving to the next piece. Machine operator safety is very important to Tawan, the CS7070 provides a clean and safe working environment. Oce’s CS7070 outputs can be printed in 3D with such detail that the picture is difficult to distinguish from the real thing.
Question : What sort of feedback do you receive from customers?
Answer : We are able to expand the market and increase our customer base while substantially increasing sales volumes by more than 20%. Tawan has the means to provide special print types that other competitors are not able to provide. Tawan has a fast response time to quickly meet the customer needs. Media that is not printable on other machines, such as fabrics, silks, mirrors and wood can by printed by Tawan using the Oce CS7070. Tawan has seen an increase in business based on word of mouth from satisfied customers. Tawan is becoming known as a first
choice for customers seeking distinctive high quality print jobs that may be printed on non-typical materials.
Question : What plans does Tawan have for the future?
Answer : Printing technology is changing at an increasingly rapid pace, Tawan strives to keep up with the newest technologies, while educating ourselves on the most beneficial use of new printing functions. Tawan plans to expand in the near future. While our competitors are finding various ways to expand services, Tawan will focus on customer satisfaction by offering clients products and services that use new printing technologies to further grow our business. | 
