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Mr. Kanit Pattaphongse Managing Director ADON Company

Interviewed by Nonglak M.

 Marketing is an important strategy that helps to  build brands and products of various companies ADON is well known as providing display material used in marketing events.  ADON has experienced opportunities  in  developing  both products and services in this business. Oce’s technology can be supported in part of printing of this company very well.

Question : What is the history of  ADON ?

Answer : ADON started business 12 years ago by selling imported display product materials for exhibition from Sweden. Thailand’s economic crisis brought with it  the beginning of development of a  product produced ourselves  for  promotional events and exhibition booths. ADON has now become known as an expert in this field of business.

Question : How did you learn about Oce?

Answer : I known of Oce for many years and have selected Oce due to an  increase in customer questions and  concern regarding printing output quality.  Oce has been the answer in finding a supplier whose equipment is very capable of producing the high quality media the customer demands.  More than 85% of customers require high speed, ease of use, durability  and exceptional  value for the cost.  ADON provides customers with after sales service and support for the life of its products.

When compared with its competitors, Oce is known to  be a trusted name in the area of wide format printing equipment such as the  Oce CS9000.
 

Question : What are some of the benefits of using  Oce products?

Answer : Benefits that we get from using the Oce CS9000 is the ability to print more specialized media with output of a superior quality product.  Beauty of final product and high speed are very important for ADON to respond to customers needs.  ADON is an industry leader, we have a yearly market share of more than 15% per year and have purchased additional technologically advanced equipment from Oce to help us develop our business as we expect an increase in annual market share to exceed 40% in the current  year.

Question: What are the direction / plan of ADON from now on?

Answer:  We plan to help our customers to save more money and can bring reuse with our product in many times.  Moreover we will add more options for customers to have more choices.

Quality and service that we are maintain to the future and make them confident with ADON product for all shelf life guarantees.

Outstanding designs and attractive products for display have create more value with our customers product and differentiate to competitors.  This is solid part of ADON to make our customers trusts in long term.
 
 
 
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