With the Professional Printshop Program, Océ has implemented successful business development tools for commercial printers. The Business Innovation Process helps you to understand corporate business issues better so you can select printing and media services that satisfy new customers and build loyalty with existing ones. Integrated in the Business Development Kit, this method will also help you to market your services with the meaningful marketing instruments. The Océ Quality Centre initiative enhances your marketing with the power of the global Océ brand. It is a seal of quality provided to leading edge commercial printers who rely on Océ's innovative digital printing technology to 'deliver the difference'. Appealing reference applications help you to market your digital services to corporate print buyers and agencies. A wealth of deliverables such as a web portal, marketing support, consultative advice, co-branded marketing and promotional documentation, shop design and signage is part of the concept. It is linked with a local action plan which includes the printshop assessment, workshops, training and other events designed to drive business growth. With reference cases and applications, Océ supports commercial printers to discuss the benefits digital production on Océ printing systems with their corporate clients. The Professional Printshop Program creates a win-win situation for participating print providers and Océ. By supporting commercial printers in profitably developing their business, this program is a major building block for Océ's commitment to the commercial printing market.