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 | Your Profitable Growth Path |  |
Professional Printshop Program | Are fierce competition, commoditisation and overcapacity threatening your printshop? Are your volumes and services expanding or shrinking? Do you have to cope with decreasing run lengths? How well are you attracting and keeping corporate clients? Are you addressing them with the right business arguments?
The strategic, systematic Océ Professional Printshop Program lets you serve customers better with hands-on marketing support tools that help you build ongoing relationships and strengthen your expertise so business customers keep coming back. Plus smart solutions that provide value added services for your corporate clients and the communication market — Print on Demand, distribute-and-print, fully customised and personalised documents, etc. This program will help you increase system utilisation, ease the migration from offset to digital, decrease costs and improve turnaround times. All designed to help you grow without sacrificing profit.
Strategic Directions
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Achieve profitable growth |
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Profitable growth is why you're in business. Which means continually controlling costs and increasing your revenues without sacrificing margins. Scope out the opportunities and set the right directions by partnering with Océ. |
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Reduce production cost with higher efficiency
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Digital technology enables short-run printing, just-in-time production, personalised/fully customised documents and on-demand services. All of these jobs are unsuitable for traditional offset. They can be produced digitally on Océ systems at rated speed — no matter how complex the work is.
Our VarioPrint range of digital presses such as the Océ VarioPrint 2110 and the Océ VarioPrint 6000 family and the CPS800/900 range of colour production systems take reliability, offset look and feel, ease of use and unparalleled productivity to a new level.
The Océ CS650 Pro delivers excellent quality prints at 65 ppm and with a range of finishing options to meet many of your clients needs. Complex documents requiring tabs, mixed-stock, colour inserts and variable data printing can be handled efficiently within one workflow. Continuously decreasing run lengths enforce lean workflows. The average costs for processing an order of 2.000.- amount up to
370.- (Source: IRD, Germany). These order processing cost can easily eat up your profit margins.
Océ PRISMA for Printshops software manages the work and a diversity of applications, while reducing transaction costs — from job calculation and submission to pre-press, printing, finishing and archiving. It lets you streamline document preparation, increase throughput, and eliminate downtime and peak loads. Océ open systems also allow the seamless integration of our software
within multivendor environments, enhancing your existing and new investments. |
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Build better relationships with your clients |
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Attracting outsourced print volumes from corporate customers is vital in today's over-crowded markets. Responsiveness, easy submission of POD as well as variable data jobs and interactive job status information help create ongoing business relationships instead of incidental orders. E-business print services through Océ PRISMA web increase customer loyalty, enhance your service level, offer 24 hour access and speed-up your turn-around times. Additionally, our co-branding program Océ Quality Centre strengthens your visibility for corporate print buyers. All over the world, the 'Océ Quality Centre' designation will distinguish leading-edge printshops using unique Océ printing technology. And Océ also promotes this concept to its corporate customers as a smart solution for handling their overflow work. |
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Diversify with new value-added products |
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Escape the commodity market by adding value for your customers:
- Provide higher communication impact: Exploit the benefits of the Océ Copy Press technology by combining the personalization strength of digital printing with the unique near-offset look and feel on creative media together with exact and repeatable corporate colours.
- You can supply 'one-stop' solutions to differentiate from corporate printrooms including high-quality post-processing: Deliver perfect finished print products such as glue-bound books or saddle-stitched brochures with square fold and three-knife trimming.
- Position yourself as a digital solution provider with digitisation of analogue documents and merger with digital files, CD/DVD publishing and digital archiving for reprints and updates based on Océ DocSetter and Océ PRISMAarchive.
- Become a one-stop supplier with fulfilment services: warehousing together with kitting and shipping of printed and non-printed items, on demand to satisfy your customer's needs Océ workflow solutions and printing systems provide you with all these capabilities, as well as seamlessly integrated collating and finishing solutions in conjunction with our industry-leading partners.
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Market and sell services to new clients |
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Improving sales and marketing are challenges for many commercial printers. Handling an ever increasing number of smaller jobs requires new and innovative ways such as internet storefronts to market your services and attract new business. Océ's PRISMA software and professional services can help you going. However, to spark growth in a highly competitive market place it is vital to implement efficient sales-and-marketing programmes. The Océ Professional Printshop Program provides you with tools to roll out effective marketing programmes with limited budgets. It gives advice on how to structure and motivate sales. And it gives your sales force the right arguments to address the business issues of your customers and not to sell print speed and cheaper prices.
The Océ Professional Printshop Program provides solutions to boost business performance and service offering regardless of where you are today. Whether your background is analogue, offset or digital, our proven business development tools help you to achieve profitable growth.
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