From data to personal relations
This dimension focuses on the transformation of business process data and documents into high-value marketing communication tools. Every stage brings additional functionality.
Inform
Transaction documents with a static design—made more understandable:
- Form overlays enhance document appearance
- Consistent documents, cutsheet or continuous feed produced and finished
- Multitude of paper and digital applications, e.g. invoices, lists, statements
Initiate
Transaction documents with a dynamic design—now easier and stronger
- Highlighting of important information and action elements
- WYSIWYG document design
- Incorporate branding and housestyle
- Use black & white, full colour and Océ CustomTone
Promote
1-to-1 transaction documents with added value—smarter and more persuasive
- Document composition with variable text and images
- Linking of transaction and CRM data
- Extended design and data processing (e.g. clean-up, filtering, merging)
- Digital and/or analogue delivery upon customer request
Interact
1-to-1 closed loop communication—with individualised, two-way rich media
- Web and database integration
- Automatic response handling
- Intelligent creation and sending of full colour mailings
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