The management of Océ world-wide has drawn up seven core values. They are: put the customer first and be result driven [focus]; seek for quality at all times, be entrepreneurial and be innovative [attitude]; behave ethically and show respect for human values [style]. These core values, taken together, are a guideline for all employees and form, as it were, the DNA of the company. To ensure that these core values and the other main themes of the international HR policy are kept up to date and alive the 'Focus on Professionals' programme has been under way for several years now. Via this communication programme actions are communicated that are related to these main themes. The core values are also used in establishing competencies and in the feedback for leaders in the Océ corporate leadership programme. The core values are also a permanent feature in appraisal and development talks.