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Océ's ambitions and strategy
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Ambitions Strategic objectives Actions taken in 2007
Customers
  • To build and strengthen leading positions in high production segments in small format environments in both print-for-use and print-for-pay.
  • To expand the existing position in outsourcing services toward document management services with high added value.
  • To strengthen the leading position in Technical Document Systems.
  • To build up a leading position in Display Graphics Systems.
  • To be a supplier of imaging supplies that make total solutions possible.
  • The productivity of the sales organization was improved further in 2007.
  • Further expansion of the sales organization for the graphic arts market.
  • Introduction of the Océ VarioStream 8000, the Océ ColorStream 10000 series, the Océ JetStream 1100/2200 and the Océ Arizona 250 GT.
  • Stronger support for color in various software packages.
Employees
  • To be an attractive employer world-wide.
  • To be one of the ten most attractive employers for university graduates in the Netherlands and one of the top five for technicians.
    • Continuation of the central coordinated international human resources policy, aimed at leadership development and management development.
    • Global Océ Professionals program continued and start made on programs for development of high potentials in various countries.
    • International recruitment programs for graduates intensified.
    Shareholders
    • To achieve a Return on Capital Employed of at least 13% in 2010.
    • To realize an average annual organic growth in revenues of 5%.
    • To maintain the relative gross margin.
    • To maintain sound balance sheet ratios.
    • To further expand a constructive dialogue with shareholders.
    • Acceleration of growth: 2007 organic growth in revenues 3.4%.
    • Increase in RoCE: from 5.6% in 2006 to 7.3% in 2007.
    • Gross margin maintained at 40.8%.
    • Net debt position versus EBITDA improved from 2.1 in 2006 to 1.4 in 2007.
    • Excellent free cash flow achieved: € 191 million in 2007 [2006: € 119 million].
    Partners
    • To cooperate in the technology sector with the top specialists in the industry.
    • To cooperate with high value suppliers of components, modules and machines.
    • To cooperate with market partners that make a substantial contribution toward boosting our distribution power.
    • To cooperate with leading vendor lease partners.
    • Co-development of products together with partners has been further expanded. One good example is the partnership with Miyakoshi that led to the launch of the Océ JetStream 1100/2200.
    • Cooperation with various OEM partners [such as Fujifilm, Fuji Xerox and Konica Minolta] has been significantly reinforced, resulting in an improved product portfolio and increased distributive power.
    • Open innovation initiatives have been further expanded with Document Services Valley in Venlo in which Océ works together with other partners on the development of document-related services.
    • Following the relocation of existing manufacturing activities to Asia, attention has shifted toward the direct start-up of the production of new machines in Asia.
    Society
    • To limit and, where possible, prevent any undesirable effects of Océ products on the environment.
    • To promote sustainable processes in the businesses of the company’s customers and in the company itself.
    • To display and propagate good corporate citizenship in all activities.

    • Intensified dialogue with customers and suppliers on sustainability issues.
    • New machines offer more possibilities to avoid needless use of energy and paper.
    • Range of sustainable manufactured and recycled paper expanded.
    • Focal points determined to measure progress in sustainability.
    • Diverse social and cultural activities [sponsoring, donations] by local Océ companies.
    Last update: March 26, 2008
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