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Océ strengthens distribution power in display graphics market through strategic partnership with Fujifilm
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Venlo, The Netherlands, April 2, 2007 - Océ N.V., a leading international document management company, today announced it has entered into a strategic partnership with Fujifilm. Under this agreement, Fujifilm will market an OEM version of the new Océ Arizona® 250 GT UV curable flatbed printer to the offset and screenprinting markets. With this expanded distribution network, Océ anticipates a substantial increase in sales of Océ Arizona 250 GT printers.
The initial contract covers the next three years with an aim to extend the partnership. This agreement enables Fujifilm to expand its digital portfolio in the offset and screenprinting markets.
Océ and Fujifilm both benefit from this partnership. Fujifilm holds a strong position in the offset and screenprinting markets, and Océ is traditionally well represented in the reprographics and sign making/point-of-sale markets. Fujifilm Sericol, a division of Fujifilm, will supply the UV digital ink to the Océ Arizona 250 GT printer.

The Océ Arizona 250 GT offers printing without compromise for a broad range of applications. The Océ Arizona 250 GT printer uses UV curable inks and Océ VariaDot imaging technology to deliver near-photographic image quality, and includes a true flatbed platform to print onto a wide variety of rigid substrates, and will feature an optional roll-to-roll module for printing onto flexible media.

The Océ Arizona 250 GT is ideal for producing a wide variety of display graphics such as event graphics, point-of-purchase displays, limited-term signage, banners, backlit and reflective rigid displays, transit advertising, and directional signage. The Océ Arizona 250 GT can produce a wide variety of applications including custom furniture, glasswork, fixture enhancement, fine art, or nearly any other object that the imagination can conceive.
Industry experts estimate the global display graphics market at €2.6 billion and anticipate the market to grow approximately 6 percent per year. The core providers in this market are digital printers, graphics screenprinters, sign makers, photo labs and reprographers, all producing wide format visual communications for indoor and outdoor use. Since 2001, Océ has conducted several strategic acquisitions for this market in the United States, Canada, Scandinavia, France and Benelux.
 
For further information:
Océ N.V.
Investor Relations:
Carlo Schaeken
Vice President Investor Relations Spokesman
Tel. +31 77 359 2240
 
Press:
Freek Jochems
Senior Spokesman
Tel. + 31 77 359 2000

 
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