Founded in 1991, Cromwell now employs over 60 people and specializes in transaction printing for a client base of large corporations and several medium-sized enterprises. Among the clients are two Slovakian mobile telecommunications providers, both of which have their customer invoices printed by Cromwell. The company also works for numerous banks and financial service providers, producing well over 10 million A4 pages per month.
"The two Océ JetStream systems will enable us to accelerate and increase the flexibility of our entire workflow," is how Managing Director Malek explains Cromwell's investment decision. "We are looking to complement our traditional transaction printing services by expanding the TransPromo business. This isn't possible with offset preprints, which is why we took the decision to divest part of our offset fleet and place greater emphasis in future on digital full-color printing. To help us on our way, we need powerful systems that can deliver high quality print images – which is exactly what the Océ JetStream can do for us."

 

Marian Netri also expects a complete move to digital printing to deliver efficiency gains right along the print process chain, with more flexibility, time savings in prepress, and the opportunity to individualize the full-color elements of documents as well as the black & white sections. "This possibility in particular is generating huge interest among our customers," they report. "The Océ JetStream fulfills all our requirements, which is why, after studying the market, we decided to go with the Océ solution."

 

What ultimately tipped the decision, according to Dalibor Malek, was Océ's presentation at the drupa. The enormous interest in TransPromo reaffirmed his conviction that this is a market for the future. "You have to be at the forefront of this development to keep customers coming back in the long term."

 

Alongside strategic reasons, the decision in favor of the Océ JetStream was also influenced by Dalibor Malek's previous positive experience with Océ. Cromwell already uses several Océ systems – providing ample opportunity to witness Océ performance and expertise. "We are confident that Océ will also assist us effectively as we complete our transition to digital full-color printing," says Dalibor Malek. "Océ knows the ins and outs of the workflow, and this is crucial to us, particularly in the migration phase."